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Representation of social work agencies: new definition, special issues, and practice model.
Abstract
Social work administrators must respond to diverse audiences in representing their agencies and programs. Although skills in public relations, reporting, and community relations are viewed as essential, professional social work literature provides only limited conceptualizations and practice models. A new definition of representation in social work agencies is proposed, and functional areas within which organized activities can be developed are suggested. Also included are (1) a discussion of how several special issues such as the perception of welfare as stigma and an agency's interdependence affect the implementation of representational strategies and (2) a planning model that will assist administrators in strengthening the representation of their agencies' programs. (Journal abstract, edited.)
Journal
(1982)
vol6
no1
pages59-68
Categories
-
Communications and Marketing
