Log in

Building the Knowledge Base of Nonprofit Management:

A Searchable Database

• Themes
• Categories
• Authors
• Journals
• Articles

The mass media: a vital adjunct to the new community and administrative practice

• Brawley, E A

Abstract

The mass media exert a powerful influence on the public's understanding and support of social welfare services. They are used extensively by groups that are ignorant of, or indifferent to, the needs of vulnerable populations. To redress the balance, social service organizations must make better use of the media to generate greater public understanding and support of their work. (Journal abstract, edited.)

Journal

Administration in Social Work

(1985)
vol9 no4 pages63-73

Categories

1. Communications and Marketing  

---