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Building the Knowledge Base of Nonprofit Management:
A Searchable Database
An Image Scale for Nonprofit Voluntary Organizations
Abstract
An inventory of scale items for a tailormade semantic differential is developed to measure the image of nonprofit voluntary organizations. The sixty-three items yield twelve first-order factors. Second-order factor analysis provides unifying constructs within the domain of voluntary organizations' image. Coefficient alpha reliability estimates indicate a highly reliable measurement scale.
Journal
(1988)
vol17
no3-4
pages70-80
Categories
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Communications and Marketing
