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Marketing of social services gains prominence in practice.
Abstract
Reviews the development of social marketing practices as a social work
strategy, and supports the use of these practices as a sound approach
to the promotion of human services. A case study of a recent social
marketing campaign is presented to illustrate the similarities between
social and commercial market planning. (PsycINFO Database Record (c)
2007 APA, all rights reserved)
Journal
(1986)
vol10
no4
pages41-51
Categories
-
Communications and Marketing
