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Building the Knowledge Base of Nonprofit Management:
A Searchable Database
Using Business Marketing Concepts to View the Private, Non-Profit, Social Service Agency
Abstract
Some basic marketing concepts borrowed from business organizations are
increasingly being applied to the management of nonprofit
organizations. Several marketing concepts are defined; suggestions are
offered as to how they may be used by administrators of private,
nonprofit, social service agencies. A matrix is given which, together
with a 10-step decision-making process, illustrates how the
administrator may find marketing concepts useful in agency operations.
HA.
Journal
(1980)
vol4
no3
pages43-52
Categories
-
Communications and Marketing
