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Strategic planning for social work marketing.

• Genkins, M

Abstract

Diminishing governmental and philanthropic funding for human service programs mandate new approaches for developing sources of support. To ensure both survival and enhancement of programs, marketing techniques used in the business sector, with strategic planning seeking to define consumer-need and product-demand, appear to be a current necessity for social work service administrators. The theoretical background of such a task is discussed, and specific marketing methods and strategies for application in nonprofit agency and institutional settings are suggested. (Journal abstract, edited.)

Journal

Administration in Social Work

(1985)
vol9 no1 pages35-46

Categories

1. Communications and Marketing  

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