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Building the Knowledge Base of Nonprofit Management:
A Searchable Database
Communication and Donor Relations: A Social Skills Perspective
Abstract
The work of donor relations in nonprofit organizations is accomplished through communication. This article suggests a relationship between social skills abilities and effective organi¬zational communication. High-level social skills may facilitate strong relationships with potential donors and enable develop¬ment personnel to address institutional goals more effectively.
Journal
(1997)
vol8
no2
pages107
Categories
-
Fundraising
