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Fundraising Encroachment on Public Relations: A Clear and Present Danger to Effective Trustee Leadership
Abstract
When fundraising encroachment occurs, strategic publics who can affect a charitable organization's success and survival are rarely brought to the attention of trustees because public relations practitioners are denied access to these leaders, and the manager who does have access-the fundraiser-is trained and rewarded to concentrate on donor publics. A national survey documents fundraising encroachment in five of the six major types of charitable organizations. Although only 23 percent of the respondents (N = 175) reported structural encroachment, 40 percent agreed that the senior fundraisers in their organizations had more say in policy decisions than the senior public relations officers. Small but significant cor¬relations were found between encroachment and the extent to which the public relations department has the knowledge and expertise to practice two-way models of public relations and communications support.
Journal
(1993)
vol4
no1
pages47
Categories
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Fundraising
