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Attracting Volunteers Using Buyer Behavior Concepts

• Moyer, Mel S

Abstract

This article considers six concepts employed in commercial marketing-individual psychological characteristics, life¬style, interpersonal influence networks, opinion leaders, the family, and learning theory-and their usefulness to administrators of volunteer organizations. It then suggests some steps that voluntary organizations might follow to take ad¬vantage of these concepts.

Journal

Nonprofit Management and Leadership

(1990)
vol1 no1 pages55

Categories

1. Volunteers  

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