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A social identity model of prosocial behaviors within nonprofit organizations.
Abstract
This study draws on social identity theory, while developing and
testing the Social Identification Model of Prosocial Behavior among
voluntary participants in nonprofit organizations. This model posits
relationships between organization identification, commitment,
satisfaction, and prosocial behavior among nonprofit volunteers. Path
analysis results indicate successful identification of the model.
Specifically, when volunteers identified with their nonprofit, they
had higher levels of prosocial behaviors, commitment, and
satisfaction. This study provides several important extensions to
social identity theory and nonprofit literatures while highlighting
the need for further research examining motivations behind prosocial
behaviors within nonprofits. (PsycINFO Database Record (c) 2007 APA,
all rights reserved) (journal abstract
Journal
(2005)
vol15
no4
pages449-47
Categories
-
Volunteers
