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Building the Knowledge Base of Nonprofit Management:
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Corporate Political Strategy: A Framework for Understanding Nonprofit Strategy
Abstract
Nonprofit organizations operate in environments characterized by institutional demands for legitimacy. The authors argue that, given this environment, corporate political strategy is critical to a nonprofit's ability to achieve its goals, gain access to resources, and achieve a sustainable advantage. The authors develop this thesis by providing a conceptual argument that corporate political strategy is critical given the institutional nature of the environment, the conflicting demands of multiple stakeholders, and the role of the funder; and by providing contextual evidence of the role of corporate political strategy in nonprofit strategy.
Journal
(Fall 1996)
vol7
no1
pages29
Categories
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Financial Management
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Strategic Planning
