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To market, to market: A nuts and bolts approach to strategic planning in human service organizations
Abstract
Discusses the components of strategic marketing as a planning orientation in human service organizations. Emphasis is on assessing the needs and interests of consumers, examining the range of programs and services that could satisfy consumers, evaluating the cost of services, and developing marketing strategies.
Journal
(Winter 1986)
vol10
no4
pages31-39
Categories
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Financial Management
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Strategic Planning
