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Building the Knowledge Base of Nonprofit Management:
A Searchable Database
Developing a public information and community relations strategy in a county social service agency
Abstract
Presents a case study documenting the innovative efforts of a county
social service agency in California to address its capacity to gather
and disseminate information relevant to its mission and the needs of
the community. Based on in-depth interviews and focus groups with
representatives of model public information (PI) programs and local
community-based organizations, senior county staff, and local opinion
leaders, 5 key elements of an effective PI program were identified and
include: (1) establishing a formal PI function, (2) strengthening
internal communication, (3) developing external communications
infrastructure and strategy, (4) expanding community relationships,
and (5) implementing multiple communication strategies. (PsycINFO
Database Record (c) 2007 APA, all rights reserved)
Journal
(2001)
vol25
no2
pages61-79
Categories
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Nonprofit Organizations (Theory)
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Structures and Processes
