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Building the Knowledge Base of Nonprofit Management:
A Searchable Database
Developing a public information and community relations strategy in a county social service agency.
Abstract
Presents a case study documenting the innovative efforts of a county social service agency in California to address its capacity to gather and disseminate information relevant to its mission and the needs of the community. Based on in-depth interviews and focus groups with representatives of model public information (PI) programs and local community-based organizations, senior county staff, and local opinion leaders, 5 key elements of an effective PI program were identified and include: (1) establishing a formal PI function, (2) strengthening internal communication, (3) developing external communications infrastructure and strategy, (4) expanding community relationships,and (5) implementing multiple communication strategies.
Journal
(2001)
vol25
no2
pages61-79
Categories
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Nonprofit Organizations (Theory)
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Structures and Processes
