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Building the Knowledge Base of Nonprofit Management:

A Searchable Database

• Themes
• Categories
• Authors
• Journals
• Articles

Communications and Marketing

Theme

Leading and Managing Nonprofits

Subcategories

Communications and Marketing Articles

• An Image Scale for Nonprofit Voluntary Organizations
• Cause-related marketing in the retail and finance sectors.
• Marketing and social welfare: matched goals and dual constituencies
• Marketing of social services gains prominence in practice.
• Nonprofit Organizations and the Internet.
• Refusing the market.
• Representation of social work agencies: new definition, special issues, and practice model.
• Resisting invisibility.
• Searching for utopia: The cycles of service provider preferences.
• Small, Minority-Based Nonprofits in the Information Age.
• Strategic planning for social work marketing.
• Superficial Friends: A Content Analysis of Nonprofit and Philanthropy Coverage in Nine Major Newspapers
• The contribution of marketing research to health and welfare programs.
• The effectiveness of services marketing: perceptions of executive directors of gerontological programs.
• The mass media: a vital adjunct to the new community and administrative practice
• The News Value of Nonprofit Organizations and Issues
• Using Business Marketing Concepts to View the Private, Non-Profit, Social Service Agency